Outsourse Web / Mobile / E-commerce Design

Category: sales tips

  • Grow Your Business the Smart Way

    Grow Your Business the Smart Way

    It’s time to grow your business. You’re ready to take what you’ve already created and expand on that. But how? With a plan of action in place that includes goal setting, thinking about what your customers are looking for, and a few more smart tips, you can start to bring your business to the next level.

    Talk to the Experts

    Build a Team is your supercharged remote team of top-rated experts, ready for the next challenge. They will help transform your ideas and business requirements into optimal solutions tailored to your needs, budget, and timeline. Contact them to find out how they can optimize your business goals.

    Goals

    Business goals are the driving force of any company. They help to define the direction that the company will take and what its purpose is.

    The first step in defining your business goals is to identify what you want to achieve with your company. This can be anything from reaching a specific number of customers to even being on top of the local market.

    Once you have decided on your goal, you should be able to communicate it clearly and concisely, making it easier for employees and stakeholders alike to understand what you are trying to achieve. Take into account the various factors that will influence the success of your business, such as the current market situation and competition and your business’s strengths and weaknesses.

    Marketing

    The key to a successful marketing revamp is to be open-minded, flexible, and willing to change. It’s important to keep in mind that marketing can be a long-term investment. It takes time and effort to create a successful marketing plan that will work for your business.

    Consider creating a promotional video showcasing your services or products. You can use a merge video tool to quickly combine videos and images to create compelling video content. The tool allows you to edit videos so you can share the exact moments you want to capture.

    Diversification

    The key to diversifying your product or service is to make sure that you have a clear understanding of your target market. What are their needs and what are they willing to pay for? By introducing new products or services, you can expand your market share and increase revenue.

    The benefits of diversifying are many, but they all come with their own set of challenges. You need to think about how you will manage the additional workload, how your company culture will change with this new product or service, and how the changes in revenue will impact the business model as a whole.

    Data Analytics and eCommerce

    Data analytics is a powerful tool that can be used to make better decisions, provide information on how people are using your company’s products and services, help you identify the most popular features of your service, and prioritize new products.

    In order to obtain the most helpful data, you need a well-designed and high-performing website. This includes having an e-commerce/payment option for your customers, as well as having it being SEO-optimized. You can either work with a dedicated web designer for a custom-built site, or you can use a website builder, which is perfect for those who want to DIY their site. Just be sure the site looks professional, loads quickly, and is easy to navigate or visitors won’t hang around.

    Take a Look at Your Competitors

    Look at what your competitors are doing to see what is that you can improve on. When you research your competitors, you should be focusing on their strengths and weaknesses. Search Google for your competitor’s name and keywords. If they have a website, search their website for information on the company, products, and services they offer. Search the company’s LinkedIn page. Look for their Facebook business page or Twitter account to learn what other people are saying about them online. If you are looking at a product, search Google Images to find images of their products to see how yours measure up by comparison.

    List your goals and do some market research into your customers and your competitors. Revamp your marketing, including adding videos to attract attention to your site. Take advantage of things like data analytics and be sure your website is easy to navigate. With all that in place, you may just see your company grow beyond what you ever imagined!

     

    Article written by Chatty Garage.

    Image by Pexels

  • How to Use Confirmation Bias to Close More Sales Deals!

    How to Use Confirmation Bias to Close More Sales Deals!

     

    sales-growth

    You’re biased.

    Yep, we said it. You, and everyone else you’ve ever met have preconceived notions of what you believe to be correct or incorrect. These inclinations influence your decision-making process, whether you are aware of them or not. Your customers behave exactly the same way. Have you ever heard of Confirmation Bias? It’s one of the strongest biases you can have, because you don’t know you have it!

    Now, all people have biases, and they’re not all bad.  That’s why we say that BuildaTeam is the best web and mobile development solution out there, we’re biased! One of the most common biases is “confirmation bias,” which is how we interpret information in a way that reinforces what we already believe. It’s frequency and power is connected to our addiction to self-worth.  

    A great example of confirmation bias is how voters act during a United States Presidential election. The more people read and inform themselves about the presidential candidates, the more they tend to believe their candidate to be the correct choice, not realizing that they are subconsciously biased to absorbing information that furthers their existing stance. Salespeople can also fall victim to their own confirmation bias when they ask clients questions whilst pushing them in the direction of the answer they want to hear, instead of letting the client tell them what they need.

    These deeply rooted, subconscious, cultural assumptions drive all purchasing decisions, and reinforce those decisions even after they have made a purchase. Talented Salespeople learn to utilize these subconscious cues to boost their deal closing power. Here’s how:

    • 1) Give a Great First Impression:  Successful salespeople focus on giving a great first impression. Your mom may have always told you that a first impression is everything, and that’s never rang truer than in sales. If you’re first impression is stellar, you’ve influenced your prospects to subconsciously continue to look for the positive in you or your product/service. Their brain will naturally seek out reaffirming information to the original assumption that you and your company are amazing.  
    • 2) Be Affirmative: Smart salespeople use affirmation messages within the customer journey to foster confirmation bias. By saying positively affirming messages to the prospect throughout the journey, you can subconsciously push them towards greater loyalty. Examples of this are: Our products are exceptional quality, or we have the highest standard in the industry.
    • 3) Compliment Your Prospects: By rewarding your potential customers’  micro-decisions with praise as they progress towards purchasing, you can reinforce their confirmation that you’re the best person to work with. Tell them what a smart decision this is, or how impressed you are with the speed they work at. However, be cautious not to be overly flattering and ingenuine.
    • 4) Emphasize the positive: Positioning things in a positive light, sometimes even trivial things that the customer wouldn’t even notice can go a long way. Examples: Is your product /service process painstaking, don’t say how hard it is, rather talk about how diligent your team is, or how it’s the most detailed product/service on the market.
    • 5) Encourage Customer Reviews: Even after you’ve closed a sale there are ways to use confirmation bias to your advantage. If you encourage customer reviews and sharing post sale, not only will it help acquire new customers, but it will also increase subconscious brand loyalty in the review writer. Think about it this way, if a previous customer spends 10 minutes writing about how much they enjoyed working with you, you better believe you’re going to be top of mind for a while.

    Always keep in mind that overdoing any of the above suggestions can put you at risk of sounding inauthentic and that you will not all of a sudden become a mind reading master simply by harnessing people’s confirmation bias. These strategies take some time to become accustomed to and should be tested thoroughly. .Let me know if these strategies have worked for you in the comments below. Best of luck out there.